Automotive: Impact of COVID-19 – how are budgets changing and what should you be focusing on now
Time & Location
About The Event
In this 30-minute briefing Trevor Hettesheimer will discuss the impact of Covid-19 on the automotive industry. A 20 year veteran in the automotive industry, Trevor manages the KPI, Search, and Planning metrics at Volvo and will look at some key issues including:
- What has been the impact of Covid-19
- How has this changed your short, medium and long-term marketing plan
- Specifically search planning what is changing
- Tips for other in the automotive industry and other industries
VOLVO, is a Swedish luxury vehicles brand valued at over $50 billion and is a subsidiary of the Chinese automotive company Geely. It is headquartered in Torslanda in Gothenburg, Sweden.
About the speaker:
Trevor has spent over a decade at Volvo where he is now responsible for reporting and presenting predictive analytics based on thier Key Performance Indicators (KPIs) to the Americas executive management team each week.
He is also responsible for their Paid Search Marketing (Search Engine Management, or SEM) and Search Engine Optimization (SEO) activities int the U.S.
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